About us

We are a team of riders with a passion for motorcycles. We wanted to share our love for the sport by creating beautiful and highly functional products for our fellow riders.

Our Cofounders

Design philosophy

We agreed that the product would have to be very simple to use, simple to install, and make a huge difference in improving visibility.

Our company got started on an idea that motorcycle safety does not have to come at the expense of style. We believed safety gear could be functional and stylish. 

We began building our first prototype in April, 2014. The idea was simple. Find a way to improve rider visibility with a product the rider would be proud to wear.

Early Sketches

+ it's here +

Brake Free

A Smarter Way To Be Seen
The problem
Riders are invisible!

We have a smaller visual footprint, our tail lights are out of eye level of most car drivers, and our brakes don't even show every time we are slowing down.

Not to mention our tail light does nothing for us, when the cars around us have 10 times the visibility.

Our solution
Brake Free

We designed Brake Free to fit on the helmets you already own, so you don't need to buy a new helmet. (unless you want to, go ahead... we won't judge)

We built it to be visually stunning, yet functional.

We packed it with 100 ultra bright LEDs and designed it to have a large visual footprint.

The Tech

We designed and patented our own sensor based technology to make Brake Free truly wireless. We didn't want riders to fuss with splicing wires, installing apps or spending a long time installing it on the helmet.

Simply stick on our universal helmet mount on the back of your helmet, attach Brake Free, and you're ready to ride. It's simple + removable!

No fuss, no apps, no wires
wireless brake detection

Our wireless brake detection technology uses a combination of gyrometer and accelerometers with our powerful and patented brake detection algorithm that can detect any time you're slowing down: braking, engine braking, or downshifting.

Launching Brake Free on IndieGogo

In April, 2017 we launched Brake Free on IndieGoGo, a crowdfunding platform, to bring Brake Free to the world. And with the help of 2,138 backers Brake Free is here. 

Get yours today

It's Here

Safety In Style